On Sunday night, in honor of Worldwide Olympic Day and simply earlier than the couture exhibits started, Anna Wintour, the editor of American Vogue and world chief content material director of Condé Nast, flexed her muscle groups.
Metaphorically talking, in fact.
Actually talking, she shut down Place Vendôme — the gilded middle of excessive jewellery manufacturers in Paris and residential of the Ritz resort — for the third version of Vogue World, the fashiontainment extravaganza she launched in 2022 as a cousin to the Met Gala and as a possible path ahead (and income stream) within the face of shiny magazines’ decline. Think about P.T. Barnum assembly Florenz Ziegfeld and collectively they hatch a style present, and also you’ll get the thought.
Just like the Met Gala, Vogue World, which was beforehand held in New York and London, is a dwell expression of Vogue’s energy and an effort to place the journal as an arbiter of affect, tradition and other people. Just like the Met’s annual fund-raiser, it entails nice eye sweet, when it comes to each garments and superstar. In contrast to the Met, nonetheless, anybody who can afford a ticket, or desires to look at the livestream from afar, can get inside. Could be half, that’s to say, of Vogue’s world. Aspiration is a part of the worth of admission — if you wish to purchase in.
This time round, that meant about 800 friends, lots of them paying 3,000 euros (or $3,205, together with tax) for a second-row seat, and €2,000 for third row, in addition to the possibility to hob nob (or at the very least be near) the primary row, which was largely reserved for each French designer beneath the solar in addition to fashion-adjacent pals of Vogue equivalent to Emma Chamberlain, Selma Blair and Russell Westbrook. Ms. Wintour herself was sandwiched between John Galliano — in one more present of her assist for that designer — and Pharrell Williams, the Louis Vuitton males’s put on designer (amongst many different issues).
